"It was just, let's see how many times we can say 'five dollar foot-long.' Let's mention it as many times as possible without making someone hurt us." --Jerry Cronin and Jamie Mambro of the ad agency MMB
Admit it. There's something about that mindwormy little jingle that attracts. Unlike most of those annoying little sound-squibs, this one seems to retain its freshness. Almost like a new-made Subway.
For me it's always been the harmony over the syllable "longs"--no musical expert, I figured it had to be a minor chord, and I was right:
"The chord structure does imply something dark," [the composer, Jimmy Harned] agreed, getting out his guitar to demonstrate over the phone. "On the word long, [the guitar part] goes down from a C to an A-flat," he said, strumming, "which is kind of a weird place. It's definitely not a poppy, happy place. It's more of a metaly place. But at the same time, the singing stays almost saccharine." (The vocals shift to form an F minor over the guitar's A-flat.)
And for your pleasure there's an extended synth-pop version available. Don't drop your sandwich!
Better than Stephen Harper on YouTube, but that's just me. Get down and boogie, or whatever the cool kids are saying now.
Admit it. There's something about that mindwormy little jingle that attracts. Unlike most of those annoying little sound-squibs, this one seems to retain its freshness. Almost like a new-made Subway.
For me it's always been the harmony over the syllable "longs"--no musical expert, I figured it had to be a minor chord, and I was right:
"The chord structure does imply something dark," [the composer, Jimmy Harned] agreed, getting out his guitar to demonstrate over the phone. "On the word long, [the guitar part] goes down from a C to an A-flat," he said, strumming, "which is kind of a weird place. It's definitely not a poppy, happy place. It's more of a metaly place. But at the same time, the singing stays almost saccharine." (The vocals shift to form an F minor over the guitar's A-flat.)
And for your pleasure there's an extended synth-pop version available. Don't drop your sandwich!
Better than Stephen Harper on YouTube, but that's just me. Get down and boogie, or whatever the cool kids are saying now.